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When you get a phone for "free on contract," you know that you're not actually getting it for free. All it means is that the cost of the device is spread out over the duration of your contract. And when the cost of that device goes up, so must your monthly plan to accommodate. And that's why Rogers Wireless is set to launch an even higher pricing tier of Ultra plans to coincide with the upcoming Apple iPhone XS and iPhone XS Max.

Considering that the top-end Samsung Galaxy Note9 costs over $1,600 unlocked here in Canada, four-figure flagships are increasingly becoming the norm. The current iPhone X starts from $1,319 for the 64GB model and goes up to $1,529 for the 256GB version.

If the new iPhone XS Max goes above that, maybe with 512GB of storage like the more expensive Note9, could we be breaking the $2,000 barrier?

The Apple event is scheduled to take place tomorrow, September 12, which is also the same date that the new Rogers Ultra plans will be unleashed upon the world. These Ultra plans slot above the current Premium+ tier of monthly plans for an even greater hardware subsidy. From what we hear, the Ultra tier will offer up to $250 off the upfront cost of a phone in exchange for an extra $10 a month.

Right now, the cheapest Premium+ plan is $110 a month, netting you unlimited Canada-wide calling and 1GB of data. If Ultra plans are $10 more, that means they'll start at $120 a month for the same. And if you're getting a new iPhone, chances are that you'll want more than just one gig of data.


Maybe you might want to opt for the cheaper iPhone XC instead...

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