Netlink Computer Inc., commonly called NCIX, has officially filed for bankruptcy and will go before the Supreme Court of British Columbia in the near future. The company has been clearly struggling for a while, closing off stores and attempting to restructure amidst the increasing competition from the likes of Amazon and NewEgg, among other retail giants. As of the time of this writing, their online store is still open and functional, though it’s highly advised that you don’t purchase anything. Chances are you won’t get whatever you order and you might not even get a refund. The company is currently urging customers with unfulfilled orders to file charge-backs with their banks.

At the height of their success, NCIX operated 12 stores in Canada, along with two head offices and a distribution center in the United States. What caused NCIX to go under is still being debated, but it’s likely a combination of factors. Online competition definitely played a role, as well as aggressive overreach.

Linus Sebastian and Luke Lafreniere of Linus Media Group discuss their past experiences working with NCIX on a recent episode of The Wan Show, which gives us a unique look into what may have gone wrong with the company and played a part in its demise. The discussion begins around the forty-one minute mark.

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