Padholdr Cardboard Booth Grabs Attention at CES 2014 Dylan Duarte January 10, 2014 Extras When I first read the headline “Cardboard Booth steals the attention of CES”, I thought that maybe it wasn’t referring to the Consumer Electronics Show, but some other convention; perhaps the Cat Electronics Show. A convention full of cats would explain all of the interest in a cardboard box. No, these were real humans, and they were really fascinated by this box. To be fair, the box in question is pretty awesome. It’s the Padholdr booth, a booth that was made entirely from cardboard. While other companies spend absurd amounts of cash in an effort to create the fanciest booth with the highest tech, Padholdr took another direction. According to founder Jim Benham, the booth was designed to reflect their philosophy towards technology: innovative, efficient, eco-friendly, and awesome. Four cardboard walls, two arched entries, a marquee with their logo, and a cardboard kiosk, all put together in four hours with zero tools, weighing only 400 lbs, 100% biodegradable, and broken down in ten minutes. Yeah, that’s pretty awesome. [hide-this-part morelink=”Full Press Release”] Padholdr Creates most talked about Booth at CES For those of you who have experienced CES know that the environment of Trade shows standards have reached unsurmountable expectations. Walking through the Event Center feels like experiencing a busy and distracting Time Square or the competitive bright lights of Hong Kong. In a sea of huge wealthy companies demanding the attention of visitors it seems one exhibitor has garnered the attention of the entire show with simplicity. Booth 5236 Padholdr has been referred to as one of the most innovative structures in all of CES 2014 as media and guests traffic has been immense. “People have been coming by all day just to see the booth.” said Jim Benham founder of Padholdr. When asked what inspired the innovative concept that is one of a kind this year at CES, he said the structure should imitate the philosophy of technology. Always looking for ways to be innovative, efficient, eco-friendly and completely awesome! , said Benham. Some interesting facts about the booth are: 4 cardboard walls, 2 arched entries a marquee with logo and cardboard kiosk 100% biodegradable Requires no tools or hardware for assembly By comparison it took 4 hours to assemble opposed to other exhibitors who spent months(and no salesmen were paper cut in the installation) weight 400 lbs costing 780.00 a quarter the price of last years CES booth and twice the size. Cost of Booth 8k start to finish Manufacturer Industry Sign and Graphics out of Auburn,WA Break down 10 minutes Jim Benham said he has no interest living in a card board box but he certainly enjoys working out of one. [/hide-this-part] Share This With The World!
