I was surprisingly impressed when I reviewed the Sharp-branded Roku TV last year. Here was a relatively inexpensive HDTV that had all the goodness of a Roku built right into it. The problem, if you can call it that, is that it was only full HD. If you’re itching to get more pixels, the new Insignia 4K TVs could be just the ticket and they’re still rocking the full Roku TV integration as their full HD counterparts.

From what I can gather, both the Sharp Roku TV and the Insignia 4K TVs come from the same manufacturer, as Best Buy uses Insignia as an in-house brand and it licensed the Sharp name to sell some of its TVs. The same experience carries through on these new televisions with the Roku OS, which can be controlled through the simple remote or through a smartphone app. You get direct access to over 1,700 streaming channels in Canada, including Netflix, YouTube and Spotify.

The 4K UHD Insignia Roku TV models are powered by a powerful quad-core processor and come with 802.11ac dual-band Wi-Fi for optimal connectivity. After all, if you’re going to be streaming your content over the Internet, you’ll want to have a rock solid connection. That’s how you get a smooth UHD streaming experience.


Exclusively available at Best Buy, the 43-inch and 50-inch versions of the LED Insignia 4K Roku TV are priced at $599.99 and $799.99, respectively.

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Roku Announces Availability of 4K UHD Insignia Roku TVs at Best Buy Canada

New 4K UHD Insignia Roku TVs offer an immersive viewing experience with detailed images and vibrant colors

Toronto, ON March 10, 2016 Roku, Inc. announced that the first 4K UHD Insignia Roku TV models are available in Canada exclusively from BestBuy.ca starting today and in Best Buy stores nationwide early next month. As with all Roku TVs, the 4K UHD Insignia Roku TVs feature the award-winning Roku operating system (Roku OS) that provides a simple smart TV experience with a personalized home screen and access to more than 1,700 streaming channels in Canada, including 4K UHD content from channels including Netflix, UltraFlix and YouTube.

As the destination for the latest in TV technology, Best Buy Canada is thrilled to bring this new 4K UHD Insignia Roku TV to Canadians, said Jason Abrams, Best Buy Canada, Vice President, Home Theatre. With this new offering from Roku, the 4K viewing experience is now available to more of our customers than ever.

The 4K UHD Insignia Roku TV models are available in 43 and 50 screen sizes in Canada and are equipped with a powerful quad-core processor and fast 802.11ac dual-band Wi-Fi to ensure a smooth 4K UHD streaming experience. The 4K UHD Insignia Roku TV models comply with the Consumer Technology Association (CTA) certification requirements to bear CTAs 4K Ultra HD Connected logo.

These new TVs combine excellent picture quality and resolution with an easy to use smart TV experience that is truly unique to Roku TV all at an affordable price, said Chas Smith, SVP and general manager Roku TV & Players. Customer response to the HD Insignia Roku TV models has been tremendous and we expect that same enthusiasm for these new TVs as consumers look for a great 4K UHD smart TV.

The Easiest Way to Endless Entertainment
Roku TV features an easy to navigate, customizable home screen that places streaming channels alongside consumers other TV entertainment choices, such as a game console, cable box or Blu-ray player. Unlike other smart TVs, consumers dont have to cycle through inputs or navigate menus to access their entertainment. With Roku TV, they can watch a live sports event, stream their favorite show or stream their favorite music all from their home screen.

Roku TV provides access to the Roku Channel Store, which includes more than 1,700 available streaming channels in Canada with 100,000+ movies and TV episodes plus sports, music, news, fitness, and much more. Rokus comprehensive and unbiased universal search feature helps consumers find availability and pricing for movies and TV shows across top streaming channels. Search results are ordered with the least expensive (or free) results listed first. Roku TV also features the Roku Feed which enables consumers to follow entertainment theyre interested in and be notified when it becomes available to stream and at what price.

The new 4K UHD Insignia Roku TVs can be controlled with the simple and intuitive remote control or through the free Roku Mobile App for iOS and Android. Consumers can use the Roku Mobile App to quickly access features such as the Roku Feed, Play On Roku to share personal video, photos and music, directly from a mobile device to the Roku TV and voice search. In addition, consumers can cast video from the Netflix and YouTube mobile apps to the TV.

Models and Pricing

The new 4K UHD Insignia Roku TVs are available in the following screen sizes and prices in Canada:

  • 43″ LED 4K Ultra HD Insignia Roku TV (NS-43DR710CA17): $599.99.
  • 50″ LED 4K Ultra HD Insignia Roku TV (NS-50DR710CA17): $799.99.

About Roku, Inc.
Roku is the creator of a popular streaming platform for delivering entertainment to the TV. Roku streaming players and the Roku Streaming Stick are made by Roku and sold through major retailers in the U.S., Canada, the U.K., the Republic of Ireland, France and Mexico. Roku licenses a reference design and operating system to TV manufacturers to create co-branded Roku TV models. Under the Roku Powered program, Roku licenses its streaming platform to Pay TV providers around the world who want to use the Internet to deliver entertainment services through streaming players. Roku was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Los Gatos, Calif., U.S.

Roku and Streaming Stick are registered trademarks and Roku TV and Roku Powered are trademarks of Roku, Inc. in the U.S. and in other countries.


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