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Amazon Launching Google Adsense Competitor

For years now, websites have used Google’s Adsense program as a way to generate revenue. The program works by tracking and analyzing the browsing habits of Internet users and then displaying customized ads elsewhere on the web. It’s a valuable tool for smaller websites hoping to turn a profit and pretty soon Google won’t be the only option.

While Facebook has launched a similar service, that service is limited to the social networking site. Amazon, on the other hand, is taking on Google directly. The retail giant already serves their own ads on their own network of sites (as well as on Kindle), but their new ad network will use platforms like Google AdX and PubMatic to serve ads elsewhere on the Internet.

Amazon is being secretive about the project, declining to go into specifics, but Adweek reports that Amazon’s new service would allow ad buyers to target categories like gender, age range, state of residence, and product interest, but not actual purchase histories. If you’re protective of your online information, I suppose that’s something.

via The Verge

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