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Well, that didn’t take very long, now did it? I guess this fits in line with the “instant” gratification philosophy of Polaroid, because even though the original Polaroid Snap only started shipping three months ago, the company has just announced its successor at CES 2016: the appropriately named Polaroid Snap+.

As a quick refresher, the original Polaroid Snap is a digital camera that you can use to snap photos like how you normally would, but it comes with a built-in printer to spit out physical copies of those pictures too. That’s the Polaroid heritage coming through. With the Polaroid Snap+, the same zero ink (ZINK) technology is being used to offer instant 2 x 3″ full color prints of your photos, but this upgraded model comes with a few new features.

First, there’s now a 3.5-inch touchscreen LCD on the Polaroid Snap+ to help you better frame your shots and navigate through the menu. The new 13MP CMOS sensor aims to provide higher quality images, as well as shoot 1080p full HD videos. Everything gets saved to a microSD card, supporting capacities up to 128GB.

Where the Polaroid Snap+ really sets itself apart from its predecessor is with the addition of the Polaroid print app. Using the iOS or Android app, you connect to the Polaroid Snap+ over Bluetooth. From there, you can use the app to edit and apply “creative” filters to your photos before sending them over to the Snap+ for “instant” printing. There are even digital stickers and effects.


Pricing has not yet been determined, but the original sells for $99. Expect the “plus” model to ship during Q4 of this year, just in time for the holiday shopping season again.

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