With the rapid advancements in smartphone cameras, many people will tell you that the age of the point-and-shoot compact camera is dead. Why would you need a $200 Canon when you’ve already got the Huawei P20 Pro, Google Pixel 2 or the Galaxy S9? Well, that’s not really true. While you may not bother with a cheap P&S that’s probably a POS, there’s still demand for the mid-range to high-end pocket shooter. And the Fujifilm XF10 with its APS-C sensor is a great example of that.

There is a die-hard community of Fujifilm enthusiasts online who really like the company’s high-end compact cameras, but that’s not really who this camera is for. Instead, it’s another one of these cameras that aims to bridge the gap between the Instagram generation and “real” photography nerds.

The Fujifilm XF10 is indeed a compact camera, no bigger than your typical point-and-shoot, but it packs an APS-C sensor like how you’d find on many DSLRs and mirrorless cameras. There is a fixed lens here, so you won’t get to enjoy any optical zoom. The Fujinon 18.5mm f/2.8 is compact and aspherical, giving a 28mm focal length on a 35mm equivalent. There’s a “digital teleconverter” to get 35mm and 50mm equivalent if you want, which really just amounts to digital zoom.

With this little pocket shooter, you can expect to shoot 24.2MP photos (3:2 aspect ratio) that you’ll frame using the 3-inch LCD touchscreen. They’ve done away with a lot of the physical controls here, so you’ll be using the touchscreen a lot. You’ll also notice there is no viewfinder, but you do get a tiny little flash for good measure.

Rounding out the highlights are an ISO range of 200-12800, several film simulations and filters, and your choice of black and champagne gold. I don’t anticipate this will replace the Sony RX100 or the Canon G7 X as the vlogger’s P&S of choice, though, as the 4K video is limited to 15fps (FHD can do up to 60fps) and a max video clip length of 30 minutes. And there’s no flippy screen for selfie framing either.

Expect the Fujifilm XF10 to arrive next month for $500. It’s up for pre-order now on B&H, should you be at all interested.

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