Mimoco Announces Bruce Lee MIMOBOT Designer USB Flash Drives

Mimoco has all the cool stuff, don’t they? It’s not surprising that they’re adding to their line of MIMOBOT designer USB flash drives, and it’s also not surprising that they have once again managed to get the licensing for another official character to do so. This time around, they’re offering Bruce Lee, in partnership with Bruce Lee Enterprises. He is the second in their Legends of MIMOBOT series, and deservedly so (the first one was, of course, Einstein). The Legends of MIMOBOT series aims to spotlight the “icons, geniuses, and stars of the human race that have changed our world for the better”. Some women have an affinity for new shoes or clothes. Me, I’m never happier than when a new flash drive makes an appearance!

Let’s see what all you get here, shall we? Obviously you get a USB flash drive, available from 8GB all the way up to 64GB. It’s crafted to look like Bruce Lee, complete with yellow tracksuit (with matching nunchuks) and tiger claw cuts. In addition to simply being a flash drive, however, it comes pre-loaded with proprietary software such as the MimoDesk™ personalization suite. This gives you Bruce Lee wallpapers, icons, avatars and video. You also get MimoByte™ sound software which will play Bruce Lee sound effects each time you plug in or eject your flash drive. With most of the MIMOBOT drives, I can’t decide which I like better, but for Bruce Lee it’s definitely got to be the sound clips. If you’re familiar with Bruce Lee movies, you know what I mean.

For those who aren’t aware (and, quite frankly, shame on you if you’re not…get thee to a movie rental establishment immediately), Bruce Lee was the pioneer who brought martial arts movies to the Western world. He developed his own style, called Jeet Kune Do, and initiated untold millions of kids and adults into the world of the martial arts. But he wasn’t just about fighting; he also introduced us to the discipline, speed and power of martial arts. My nephew (who just won a trophy at a national event two weeks ago at the age of 12) pretty much worships him, and rightly so.

Check out the introductory video from Mimoco, as well as the full press release, below. Pricing on this one ranges from $19.99 US for 8GB to $69.99 US for 64GB. It’s also available in 16GB ($29.99 US) and 32GB ($39.99 US).

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Mimoco Announces the Second In Their Legends of MIMOBOT Series: Bruce Lee MIMOBOT Designer USB Flash Drives
The Legends of MIMOBOT Series Celebrates the Icons Who Have Changed Our World (Boston, MA – August 7, 2012) — Mimoco, creator of the MIMOBOT® line of designer USB flash drives and MIMOMICRO® card readers, is thrilled to release the second in the Legends of MIMOBOT series, Bruce Lee MIMOBOT. Featuring the icons, geniuses, and stars of the human race that have changed our world for the better, the Legends of MIMOBOT series debuted with the release of Einstein MIMOBOT in early 2012. Now, Bruce Lee MIMOBOT continues the series by transforming the most influential martial artist of all time into designer flash drives that hold up to 64GBs of data, and come preloaded with bonus Mimory® such as MimoDesk™ personalization suite of Bruce Lee-themed wallpapers, icons, video, and avatars, and MimoByte™ sound software that plays sound clips each time Bruce Lee MIMOBOT is inserted or ejected from one’s computer.

Bruce Lee pioneered the martial arts movie genre, developed his own style of martial arts called Jeet Kune Do, and introduced the discipline, power, and speed of martial arts to the western world. Now, Bruce Lee is, quite literally, the most kick-ass MIMOBOT flash drive ever made. This battle tested Bruce Lee MIMOBOT has the tiger claw cuts, yellow tracksuit, and matching nunchucks, and the suave determination that made the Legend himself so iconic. The bad guys won’t get near your data, not if Bruce Lee MIMOBOT has something to say about it.

“The Legends of MIMOBOT series is all about shining the spotlight on figures who have changed our world,” says Scott Seraydarian, Director of Media at Mimoco. “Bruce Lee is more than just an athlete, an actor, or an ambassador. He’s an icon, and we’re thrilled to realize him in MIMO-form. It’s a perfect match. Bruce Lee was known for his lightning fast speed, just like our MIMOBOT USB flash drives. Bruce Lee was known for crossing cultures and disciplines, just as MIMOBOT flash drives are the perfect synthesis of technology and design. Just make sure you shout ‘Hiiiiiiiiiiiii Yahhhhh!” whenever you plug your Bruce Lee MIMOBOT into your computer!”

Bruce Lee MIMOBOT is available now at www.mimoco.com, www.brucelee.com, and at specialty stores all across the world. Get the latest in the Legend of MIMOBOT series before they disappear faster than a nunchuck to the noggin!

About Mimoco
Boston-based design house Mimoco® fuses the art of contemporary characters with the functionality of personal data storage devices and is well known in both the pop-culture driven Art Toy underground and the high-tech electronic world. The MIMOBOT® USB flash drive line includes original characters and licenses from Star Wars, Hello Kitty®, and DC Comics™, to pop-artists like Gary Baseman, David Horvath, and FriendsWithYou™. MIMOBOT flash drives are available in up to 64GB capacities, are Mac and Windows compatible, and include preloaded bonus Mimory® content. Learn more at www.mimoco.com.

About Bruce Lee Enterprises
Bruce Lee Enterprises owns, controls and licenses intellectual property related to Bruce Lee and Brandon Lee worldwide. For more information, please visit http://www.brucelee.com.

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