Brightroam global cellular service cuts International Roaming fees by up to 80 percent

NEW YORK, May 22, 2007 – Brightroam today announced the availability of its global cellular service, designed to help global travelers save up to 80 percent on international roaming charges. With unique contract-free monthly billing rate plans, a comprehensive portfolio of local SIM cards and global roaming SIM cards, Brightroam offers service in over 90 countries and provides a cost-competitive and convenient alternative to international pre-paid SIM cards.

“Brightroam has helped make it more affordable to conduct business in key growth markets like China. As a frequent overseas business traveler, I was paying up to $2 per minute in roaming costs and receiving cell phone bills of up to $1,000,” said Louis Selincourt, an early adopter of the Brightroam service. “Brightroam has cut per-minute roaming fees by over 75 percent. Beyond cost savings, I have been extremely pleased with the level of customer service I’ve received and the range of additional features that make the product easy-to-use and keep me connected with business colleagues and partners when I’m on the road.”

Brightroam offers local SIM cards for Australia, China, France, Germany, Greece, Italy, Switzerland, the United Kingdom and most recently India. For those traveling to other and multiple destinations, the Brightroam World service provides coverage in over 90 countries and free incoming calls in more than 40 countries.

Unlike pre-paid SIM cards available overseas, the Brightroam service is designed specifically for North American travelers. It includes features such as English voice mail and support and low airtime rates back to North America. The unique contract-free approach to billing enables customers to pay only for the airtime they use and avoid call interruptions due to low credit – all without a contract or recurring fees. Brightroam is the first to offer this type of service with low rates more common to pre-paid services.

“We’re thrilled to introduce an alternative global roaming service that will help international travelers keep costs down and do business more affordably,” said Jeff Wilson, General Manager, Brightroam. “Our contract-free, monthly billing rate plans reflect an innovative approach to international SIM cards that provides customers with the savings of a local pre-paid service, without associated hassles like having to find retailers that sell the appropriate pre-paid airtime vouchers.”

Brightroam SIM cards work with any unlocked GSM handset. For customers who do not already have an unlocked GSM phone, Brightroam offers low cost bundles with an unlocked GSM handset and the user’s choice of SIM card. These bundles start at $99. For more information, please visit

About Brightroam

Brightroam provides global cellular communications to individuals and corporations looking to reduce their international roaming cost. The company’s comprehensive portfolio includes local SIM cards for Australia, China, France, Germany, Greece, Italy, India, Switzerland and the UK as well as global roaming SIMs that provide free incoming calls in 40+ countries and coverage in 90+ countries. Alliances with international cellular industry leaders such as O2 (UK); TIM Hellas (Greece); China Mobile; Bouygues Telecom (France); CallKey; TIM (Italy) and Vodafone (Germany) allow Brightroam to deliver reliable and cellular communications, backed by 24/7 customer support, with a unique contract free monthly billing rate plan. Brightroam is a division of Roadpost Inc.

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