Right after the unveiling of the iPhone 6 and iPhone 6 Plus, Apple launched into their smartwatch announcement, though it isn’t called the iWatch. Introducing: the Apple Watch!

Tim Cook called the Apple Watch both “an extremely precise and customizable timepiece” as well as a “comprehensive health and fitness device.” The customizable part is namely the strap, of which Apple has designed six different ones and a special way to change them in and out. The watch itself will come in two different sizes – 38mm and 42mm – and three different finishes – Apple Watch, Apple Watch Sport, and Apple Watch Edition.

It looks like the Apple Watch is the device that got the sapphire crystal, so the face of this thing should be pretty sturdy. The watch has a built-in gyroscope, heart rate sensor, and a Taptic Engine that’s used for input sensing. The watch knows whether you’re tapping it or pressing it and each performs different functions. Pressing the watch face is known as a Force Touch (not to be confused with the Jedi move of the same name) and sounds like it’s basically used like the right mouse button on a computer. The watch will charge inductively without any messy wires.

Siri will come integrated, so you can talk into your Apple Watch like a Power Ranger, and there will be dedicated maps and photo applications. A WatchKit will help devs tailor apps to Apple’s new wearable.

The Apple Watch will be available early next year and will start at $349.

So there you have it, the Apple Watch. What do you think?

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