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'Tweeting Bra' Tells the World When You Unhook

As most of you undoubtedly know, October was breast cancer awareness month. All cancers are, of course, evil things that with any luck at all science will be able to find a way to cure and prevent sooner rather than later. It is hard to find anyone who doesn’t have a family member, friend, or co-worker who has not been diagnosed with it, which makes it all the more insidious. OgilvyOne Athens has designed a bra that combines the hi-tech world with the world of undergarments as a means of reminding women to perform self-exams and also make appointments with their doctors for exams and mammograms.

The way this works is there is a mechanism hidden within the hooks of the bra. Every time it is unhooked, it sends a signal to your phone. The phone sends a notification to the server, which then sends a tweet reminder to perform a self-examination. You can also follow the Tweeting Bra on Twitter (@tweetingbra) or join the discussion by using #tweetingbra. It is important to note that since OgilvyOne Athens is a Greek company, the tweets are all in Greek. But even in a language you probably don’t read, simply getting the tweet reminder to check your breasts on a regular basis for lumps should bring it to the front of your mind.

Now that I’ve gotten the medical, professional part out of the way…Y’all are thinking the same thing I am, aren’t you? I’m thinking if I had a daughter who was of dating age I would buy her enough of these that she could wear one every day of the week. And you can surely bet I’d be watching that Twitter account like a hawk. Because while the company intends this to tweet when a woman unhooks her own bra, it would obviously work if someone else was unhooking it for her. It’s just a thought.

Here’s the thing: You can’t actually buy one of these, at least not yet. The whole thing was to draw attention to the importance of self breast examinations. Maria Mpacodimou, a famous Greek TV personality, wore it for two weeks. Every time she unhooked it, a tweet would go out. I had never heard of her before this, but I love that she was willing to do it. Breast cancer is a horrible thing.


Source: Damn Geeky

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