TORONTO, ON. – Sept. 3, 2008 – Imagine if friends and families had the ability to instantly watch movies from Xbox LIVE Marketplace, live out their musical fantasies through “Rock Band 2” (Harmonix/MTV Games) and “Lips” (iNiS Corp./Microsoft Game Studios) and star in their own Hollywood classics with “You’re in the Movies,” – all from one device, starting at $199 (CDN). That device is Xbox 360, and Microsoft Corp. today announced it will offer the gaming and entertainment console, which offers the leading Xbox LIVE service, at a new low price in Canada. Beginning Sept. 5, Xbox 360 Arcade will retail for the estimated retail price of $199.99 (CDN), the Xbox 360 console for $299.99 (CDN) and Xbox 360 Elite for $399.99 (CDN).

“We are thrilled to be the first next-generation console on the market to reach $199, a price that invites everyone to enjoy Xbox 360,” said Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft. “Xbox 360 delivers amazing performance at an extraordinary value with the leading online service and best lineup of games and downloadable movies available from a console. The majority of consumers make the decision to buy consoles once the price falls to this mark, making this an important milestone for consumers and the industry.”

History shows that more than 75 percent of all console sales happen after the price falls below the $200 mark. For millions of consumers who have been waiting for the perfect time to buy an Xbox 360 console, their moment has finally arrived. At $199 (CDN), Xbox 360 is the most affordable next-generation console on the market, offering something for everyone with the most dynamic, interactive entertainment experiences available.

Xbox 360 invites everyone into a limitless world where the best games and movies can be enjoyed live side-by-side with your personal pictures and music library.

No matter what kind of game makes your heart race, Xbox 360 has something for everyone. Music lovers can play new games such as “Lips” (iNiS/Microsoft Game Studios), the only singing game that offers wireless motion-sensitive microphones and the ability to sing along to your own music collection; 1 “Guitar Hero World Tour” (Activision/RedOctane); and “Rock Band 2” (Harmonix/MTV Games), the next evolution of the franchise exclusively launching on Xbox 360 that allows players to virtually step into the shoes of their favourite bands. Players can enjoy family-friendly games such as the big-screen movie-maker “You’re in the Movies” (Codemasters Software Company Ltd./Microsoft) and blockbusters such as “Gears of War 2,” the biggest entertainment event of this holiday season. Plus, with Xbox LIVE Arcade, downloadable games are available that the entire family can enjoy – with titles such as “Braid,” “Castle Crashers,” “Geometry Wars: Retro Evolved 2,” “PAC-MAN Championship Edition” and “Uno.”2

About Xbox 360

Xbox 360 is a premier video game and entertainment system. It is home to the best and broadest games plus more standard and high-definition movies and TV shows on demand than any other device connected to the TV. The digital center of the living room, Xbox 360 blends unbeatable content, including personal pictures and music, with a unified online social network to create a limitless entertainment experience that can be shared at home or across the globe. More information can be found online at http://www.xbox.com/en-ca/xbox360.

About Xbox LIVE

Xbox LIVE connects more than 12 million members across 26 countries to the entertainment they love. Home of more content from one remote than can be found from any device connected to the television, Xbox LIVE is also a unified online social network bringing friends together, no matter where they are – in the living room or across the world. More information can be found online at http://www.xbox.com/en-ca/live/.

About Microsoft


Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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