NOOK Bonus Digital Content Offers Great Value Michael Kwan October 21, 2014 Extras When you’re in the market for a new gadget or gizmo, assuming that you are the kind of shopper who wants to make an educated buying decision, you take the time to compare some of your top choices. Naturally, you’ll look to the feature list to ensure the product will suit your needs. You’ll look at the spec sheet to make sure it’s powerful enough for you. And you’ll look at the price tag to ensure it fits within your budget. But there’s one other area that you should never forget: what other bonuses are they offering? Free Digital Content Brings Sunshine and Rainbows As I make my living as a freelance writer and professional blogger, I definitely don’t want to downplay the value of the written word. This is especially true because the overwhelming majority of my work is on the Internet, so not very much of it exists in a physical form like how a carpenter or engineer might have. At the same time, once that content has been created, it really doesn’t cost much of anything to further distribute that content to as many eyeballs as possible. It’s a value-added proposition. Take the Samsung Nook from Barnes & Noble as a prime example. On the surface, the Galaxy Tab 4 NOOK looks like a pretty good Android tablet that comes with some B&N optimizations. Look a little further and you’ll discover $200 of free content to get your e-reading adventure started. There are free bestselling books, magazines and TV shows with a value that’s actually more than the $179.99 MSRP of the NOOK tablet itself. Sure, you could look into an equivalent device for an equivalent price, but apples to apples, the device with the free bonuses is providing you a far greater value. It’s more “worth it,” so to speak. Still Need a Great Core Product You might remember when certain politicians said putting lipstick on a pig does not negate the fact that it’s still a pig. That couldn’t be truer in the context of technology. The prettiest of devices dressed up with the greatest of free bonuses is still a piece of junk if the actual device itself doesn’t cut the mustard. Going back to the example of the Galaxy Tab 4 NOOK, it’s clear enough that this device is no pig. You can get the incredibly strong hardware background of Samsung coupled with the branding and ecosystem of Barnes & Noble in a single device. And they’ve done such a great job with this product and its messaging that NOOK won the Innovative Brand Award from the Internet Market Association for 2014. The IMA loved the “omni-channel launch campaign.” With the Galaxy NOOK, you get a great e-reader for your magazines and books, but you also get a perfectly-sized tablet with the tools you need for everyday life. Samsung’s Multi Window feature is very useful, carried over from some of the company’s other mobile products, and NOOK Profiles makes it easier to share this device among family members. My Life in Digital The concept of bundling free digital “gifts” with the purchase of a new product is not at all new to a company like Samsung and the trend is simply continuing with their partnership with Barnes & Noble. When the bonuses only cost the company an incremental amount of cash, but provide far greater value to the end consumer, it’s win-win all around. Share This With The World!