Console war, console war never changes. When the Xbox One and the PlayStation 4 first hit the market, Sony’s console had the distinct advantage of having a lower price. The Xbox One’s built-in Kinect unit boosted the price by a hundred bucks. While not exactly an unfair price for what you were getting, it certainly made the PlayStation 4 a more appealing choice for those on a budget.

Eventually Microsoft released Kinect-free Xbox One consoles that retailed for $400, but that only matched Sony’s price. Now Microsoft is finally undercutting Sony by dropping the Xbox One price to $350 from November 2nd to January 3rd.

That also includes certain Kinect-free bundles, like Assassin’s Creed or Sunset Overdrive. As someone who’s been firmly in the PlayStation camp with no real interest in the Xbox One, I have to admit that this makes Microsoft’s newest console much more appealing.

As TechCrunch points out – and rightfully so, I think – although this is meant to be a temporary price reduction, if Xbox One consoles start selling like hotcakes, it wouldn’t be surprising if Microsoft kept the price down. This might be the thing that they need to finally take the lead over Sony, so if it works out I can’t see them giving it up that easily.

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