It’s Official! Microsoft Unveils Xbox 360 Elite Stephen Fung March 28, 2007 Press Release After rumours and leaked spy photos over the last few weeks, Microsoft finally lets the cat out of the bag. TORONTO, ON — March 28, 2007 — Microsoft Corp. today announced the upcoming availability of Xbox 360™ Elite, a new model of the video game and entertainment system that will include a 120GB hard drive, a high-definition multimedia interface (HDMI) port, a high-definition cable, and a premium black finish for the console, wireless controller and Xbox LIVE® headset. Xbox 360 Elite has enough space for a library of Xbox LIVE Arcade games and thousands of songs, as well as downloadable high-definition TV shows and movies available on Xbox LIVE Marketplace (IPTV and Video Marketplace currently available in the U.S. only). The new 120GB hard drive also will be sold as a stand-alone accessory to give current Xbox 360 owners greater choice and flexibility in their games and entertainment experience. Additional Xbox 360 Elite accessories, such as the black Xbox 360 Wireless Controller, Xbox 360 Play & Charge kit and the Xbox 360 rechargeable battery, will be available separately. The Xbox 360 Elite and its accessories are expected to begin arriving in Canadian stores on May 4th. “Today’s games and entertainment enthusiast has an insatiable appetite for digital high-definition content,” said Peter Moore, corporate vice president for the Interactive Entertainment Business at Microsoft. “Xbox 360 Elite’s larger hard drive and premium accessories will allow our community to enjoy all that the next generation of entertainment has to offer.” Distinguished by its black finish and signature metallic detailing, Xbox 360 Elite will have an estimated retail price1 of $549.99 CDN, and will come packed with components and accessories for the ultimate high-definition entertainment experience: Xbox 360 Elite console. The console is equipped with a premium black finish and three powerful core processors capable of producing the best in HD entertainment (up to 1080p), 16:9 cinematic aspect ratio, anti-aliasing for smooth textures, full surround sound, HDMI output and DVD playback with upscaling capabilities right out of the box. Xbox 360 120GB hard drive. The 120GB detachable hard drive allows gamers to save their games and store television shows, movies, music, pictures, trailers, levels, demos and other content available from Xbox LIVE Marketplace.3 The hard drive is sold separately for an estimated retail price of $209.99 CDN Xbox 360 Wireless Controller (black). This award-winning, high-performance wireless controller, now in black, features the Xbox® Guide Button for quick, in-game access to friends and music. It has a range of up to 30 feet and a battery life of 30 hours on two AA batteries. It is sold separately for an estimated retail price of $59.99 CDN. Xbox 360 headset (black). Now available in black, the headset lets gamers strategize or trade taunts while playing games and send voice messages to friends on Xbox LIVE. Xbox 360 HDMI cable. New to Xbox 360, HDMI allows consumers to get HD video (up to 1080p) and multichannel surround sound, all from one cable. Xbox LIVE Silver Membership. With this, gamers can chat with friends online, collect achievements and gamerscores, send and receive voice and text messages, and access Xbox LIVE Marketplace content such as game demos, HD movies and TV, as well as the best in downloadable games from Xbox LIVE Arcade. One-month subscription to Xbox LIVE Gold. An Xbox LIVE Gold Membership provides a complete online entertainment experience. Those who subscribe to this premium service can engage in competitive online multiplayer matches, tailor their matchmaking via feedback and accomplishments, chat with more than one person at a time, and take advantage of unique privileges in the Xbox LIVE Marketplace and Xbox LIVE Arcade. The following accessories for the Xbox 360 Elite console will only be sold separately: Xbox 360 Play & Charge kit. Complete with a charging cable and a black rechargeable battery pack, the Xbox 360 Play & Charge kit allows gamers to recharge their Xbox 360 Wireless Controller without interrupting their gameplay. It is sold separately for an estimated retail price of $29.99 CDN. Xbox 360 rechargeable battery (black). The rechargeable battery pack provides more than 25 hours of gameplay per charge. It is sold separately for an estimated retail price of $14.99 CDN. About Xbox 360 Xbox 360 is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox LIVE online gaming network and unique digital entertainment experiences that revolve around gamers. Xbox 360 has a catalogue of more than 160 high-definition games and is available in 37 countries. More information can be found online at http://www.xbox.com/xbox360. About Microsoft Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. ######### 1 Prices stated are estimated retail prices; actual retail prices may vary. 2 Total retail value: more than $600 (U.S.) 3 TV and movie downloads available only in the U.S. Microsoft, Xbox 360, Xbox LIVE and Xbox are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. 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