One way wireless carriers can go about trying to increase their revenue is by revamping their monthly plans. Another way to go about it? Get into the credit card business. I hear consumer debt is remarkably lucrative. That’s exactly what Canada’s pooch is doing with the official launch of the Fido MasterCard. Are they barking up the wrong tree?

Geared as a cash back rewards credit card, the Fido MasterCard — powered by Rogers Bank — offers 1.5% unlimited cash back on all domestic purchases in Canada. Whether you’re buying a new TV at Best Buy or loading up on baby carrots at Superstore, you’ll get your 1.5%. Run a purchase through in a foreign currency, whether that’s online or when you’re actually traveling abroad, and you get a 4% cash back reward.

Before you get all excited that this is the perfect travel credit card, bear in mind that they will charge a 2.5% foreign transaction fee. What this means is that you still net the same 1.5% that you’d get on a domestic purchase. The 4% just sounds better from a marketing perspective. The resulting “cash back” can be applied back to your Fido bill or you can use the MasterCard Pay with Rewards app to redeem them elsewhere.


To further entice you to apply for a Fido MasterCard today, the credit-slinging pooch will toss $25 your way on your first purchase, plus another $25 when you register your Fido bill for pre-authorized payments. Unlike the Rogers Platinum MasterCard being offered by Rogers itself, the Fido MasterCard has no annual fee.

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