One way wireless carriers can go about trying to increase their revenue is by revamping their monthly plans. Another way to go about it? Get into the credit card business. I hear consumer debt is remarkably lucrative. That’s exactly what Canada’s pooch is doing with the official launch of the Fido MasterCard. Are they barking up the wrong tree?

Geared as a cash back rewards credit card, the Fido MasterCard — powered by Rogers Bank — offers 1.5% unlimited cash back on all domestic purchases in Canada. Whether you’re buying a new TV at Best Buy or loading up on baby carrots at Superstore, you’ll get your 1.5%. Run a purchase through in a foreign currency, whether that’s online or when you’re actually traveling abroad, and you get a 4% cash back reward.

Before you get all excited that this is the perfect travel credit card, bear in mind that they will charge a 2.5% foreign transaction fee. What this means is that you still net the same 1.5% that you’d get on a domestic purchase. The 4% just sounds better from a marketing perspective. The resulting “cash back” can be applied back to your Fido bill or you can use the MasterCard Pay with Rewards app to redeem them elsewhere.

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To further entice you to apply for a Fido MasterCard today, the credit-slinging pooch will toss $25 your way on your first purchase, plus another $25 when you register your Fido bill for pre-authorized payments. Unlike the Rogers Platinum MasterCard being offered by Rogers itself, the Fido MasterCard has no annual fee.

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