TORONTO, ON – February 23, 2007 – Xbox Canada and Activision are thrilled to bring the very latest Xbox 360™ console bundle to hit store shelves. This limited time offer, available exclusively to Canadian gamers, includes the next-generation Xbox 360 video game and entertainment system along with the latest installment in the top-selling World War II franchise, Call of Duty 3™ and a one-month Gold subscription to Xbox Live® all for only $499 CDN. This incredible offer represents more than $69 in savings!

Play Call of Duty 3 and you might go to Normandy!

In addition, gamers now have the chance to get even closer to the historic battlefields at Normandy with a chance to win a trip to France in the “Answer the Call on Xbox Live Tournament”. All gamers need to do to qualify is play Call of Duty 3 on Xbox Live during the tournament which runs from May 4th to 6th, 2007.

“Canadian gamers can now get their hands on the most powerful gaming experience all in one box through this exclusive offer,” said Craig Tullett, Platform Product Manager, Xbox Canada. “We’re thrilled to bring the authenticity of the World War II battlefields into living rooms on the Xbox 360 as well as give gamers the chance to experience it first hand by giving away a trip to Normandy, France through this Canadian exclusive Xbox Live tournament.”

A total of $10,000 in prizes are up for grabs including Microsoft Points and an Activision game library. Gamers qualify to be entered into various draws based on their level of participation in the “Answer the Call on Xbox Live Tournament”:

– Gamers who play 0 – 5 hours will be entered into a draw to win one of five prizes of 2,800 Microsoft Points
– Gamers who play 5 – 10 hours will be entered into a draw to win 5,000 Microsoft Points and an Activision game library for the Xbox 360
– Gamers who play more than 10 hours will be entered into the grand prize draw to win a 6 night, 7 day trip for two to Normandy, France

To enter the tournament, simply download the “Answer the Call” gamer pic from the Xbox Live Marketplace between March 1st and May 4th. For complete rules and details on the “Answer the Call on Xbox Live Tournament”, please visit www.xbox.com/answerthecall as of March 1st.

The follow-up to the best-selling next-generation game, Call of Duty 3 delivers more intense combat than ever before. Follow the Allies on the Normandy Breakthrough campaign as they push inland to liberate Paris and take the first step on the path to Berlin. Through a seamless narrative that delivers the rush of unrelenting battle and breathtaking action, players assume the roles of four ordinary Allied soldiers—American, British, Canadian and Polish—and are thrust onto an authentic, living battlefield for an unprecedented variety of combat.

About Xbox 360
Xbox (http://www.xbox.ca) is Microsoft’s future-generation video game system that delivers the most powerful games experiences ever. Xbox empowers game artists by giving them the technology to fulfill their creative visions as never before, creating games that blur the lines between fantasy and reality. Xbox is now available in North America, Japan, Europe and Australia.

About Xbox Live
Xbox Live is the first and only unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox Live connects millions of members across 24 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox Live Arcade, free and premium playable game demos, music videos, and movie trailers, as well as new game levels, characters and vehicles for all their favourite retail games. More information can be found online at http://www.xbox.com/en-CA/live/.

About Activision
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Sweden, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company’s World Wide Web site, which is located at www.activision.com.

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