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The Real Story Behind Apple Innovation (Video)

Apple used to be the company that played second fiddle to just about everyone else, but in the last few years, the Cupertino-based company has quickly ascended the ranks to become the industry leader. Surely, this is because Apple has been so creative and so innovative with its newest products, right? Well… not exactly.

A quick video has been put together that explains the three real ways that Apple actually innovates. The short answer is that they really don’t. What they do is take existing ideas and “re-invents” them for a more broad-reaching appeal. The iPod certainly wasn’t the first portable digital music player, but it quickly became the most popular. The iPhone wasn’t the first smartphone, nor was it the first smartphone to boast a touchscreen, but somehow it has become the most popular phone on the market too.

And in cases where they can’t “borrow” the innovations and refine them, Apple has a habit of simply buying companies that have the innovations, features and products that they desire. That’s how the “gesture recognition” thing came into play on the iPad. Check out the whiteboard video below for a little more insight into Apple’s success. I’m not taking anything away from Steve Jobs, Tim Cook and Jony Ive, per se, but we do have to recognize that Apple tends to “let others do the dirty work.” The best leader is the one who follows?

Via OnlineMBA

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