When three-year contracts for wireless service got banned, Canadians across the country let out a collective cheer. When the resulting monthly plans on two-year contracts got increased by about $15 a month, Canadians across the country let out a collective cry. The extra cost was meant to allow wireless carriers to recoup their hardware subsidies in 24 months rather than in 36 months, so the BYOD discount (bring your own device) was born for people who didn’t want a hardware subsidy in the first place. Now, Rogers Wireless is killing said discount.

In an internal memo that has since been leaked on the Internet, Rogers Wireless has indicated that it will be ending the BYOD discount on its monthly plans starting on January 20th. That’s next Wednesday for those of you playing along at home. The “No Tab” plans will increase in price by about $10 to $15 to align with the pricing scheme of the “Smart Tab” plans. There’s no specific mention if this will also affect Fido, but it wouldn’t be all that surprising if it did.

Along with the elimination of the BYOD discount, Rogers will also be increasing the pricing structure on its Share Everything plans as a whole. If you were once on the 1GB No Tab Share Everything plan for $65 a month, you can expect that plan to turn into $80 a month in less than a week. The fee for adding extra lines to your Share Everything plan will also increase by as much as $25.

While our neighbors to the south have effectively done away with hardware subsidies in exchange for contracts already, opting instead for a variety of smartphone installment plans, it doesn’t look like that will happen in Canada any time soon. Whether competitors follow in Rogers lead remains to be seen. It will certainly be interesting to see how the Shaw-owned Wind Mobile will approach the market when that deal gets finalized and approved.


Via Mobilesyrup

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