Remember when the first wave of smart TVs hit the market several years ago? Remember how terrible the user interface was on just about all of them? TV manufacturers can make great television sets, but many still struggle on the software side. That’s why leveraging the Roku OS just makes so much more sense and that’s exactly what we’ll be getting with a RCA Roku TV or two this summer.

Similar to the Sharp Roku TV I reviewed some time back, the RCA brand will continue to make the actual television itself, but it will be powered by Roku’s operating system and ecosystem. Through the Roku TV licensing program, partners like RCA can access an “easy, efficient and cost-effective way to build smart TVs that consumers love to use.”

The experience that you’d get on something like the upcoming RCA Roku TV would be practically identical to using a set-top box like the Roku 3. This means you have access to thousands of channels, as well as the ability to control it all through a convenient mobile app. And they keep adding new features too.

There’s no specific indication as to what sizes and prices we can expect, but the new RCA-branded Roku TVs should hit the United States and Canada “in the coming months.”

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RCA joins Roku TV Licensing Program

 First HD Smart TV Models Expected this Summer


LOS GATOS, Calif. – April 25, 2017 – Roku, Inc. and the RCA brand, in conjunction with Display-Vu Corp. an affiliate of Curtis International Ltd., today announced that RCA, the iconic brand and long-time symbol of American ingenuity, is the latest brand to join the Roku TV™ licensing program. The RCA brand TVs will leverage the Roku TV platform to build and deliver smart TVs that run the Roku® OS in the U.S. and Canada. The RCA Roku TVs will be available in the coming months, providing consumers with an easy-to-use smart TV including access to 5000 channels and 450,000 movies and TV episodes.


“For over 90 years, the RCA brand has shared in countless moments in households across the nation,” said Claire Villeneuve, head of trademark licensing for Technicolor, owner of the RCA Brand.


Aaron Herzog of Display-Vu Corp added, “The TV landscape has evolved and we want to give our customers the best smart TV experience we can offer. We’ve seen how much consumers like Roku TVs – after all Roku is synonymous with simple streaming. We’re thrilled to enter living rooms with Roku TV, offering consumers simple yet world-class smart TVs.”


“Our TV partners have seen incredible success growing their brands and market share, making Roku TV 1 out of every 8 smart TV purchases in the U.S.,” said Chas Smith, general manager of Roku TV & players. “RCA is an iconic brand with deep roots in the living room. Consumers love the brand and as we combine that with today’s modern streaming approach, RCA Roku TVs are sure to be a favorite this year.”


Building Strong and Simple Smart TVs

The Roku TV licensing programs offers partners an easy, efficient and cost-effective way to build smart TVs that consumers love to use. It allows TV companies to focus on building great TVs while Roku provides the operating system and takes responsibility for future software updates as well as onboarding new content.


The TVs feature an intuitive interface that puts streaming channels next to your other entertainment options such as antennas, cable boxes, gaming consoles or other devices making navigation simple. Innovative features save time and money, like fast and easy search across 300+ streaming channels to find movies and shows available for free with unbiased results ranked by price.


Roku TVs ship with a remote control. The free Roku mobile app turns iOS® or Android™ smartphones into remotes for voice search, private listening, access to a keyboard, the ability to share photos or music to the TV and much more.


About RCA

RCA is one of the most recognized names in the electronics industry, delivering innovative and reliable technology that has been entertaining families for over 90 years. Consumers throughout the world depend on the RCA brand to provide products and services that feature the latest technology and design, are easy to use, and deliver the highest value and longevity. It’s no wonder why generations of families continue to rely on the RCA brand for their home entertainment and lifestyle. RCA is a global trademark administered by RCA Trademark Management SAS of Technicolor SA. Learn more RCA Televisions are manufactured and distributed in USA and Canada by Display-Vu Corp. an affiliate of Curtis International Ltd.


About Roku, Inc.

Roku pioneered streaming for the TV and aspires to power every TV in the world. As of March 2017 the Roku OS powered TV streaming for 14+ million monthly active accounts. Roku is known for streaming innovation and high customer engagement, offering content providers and video advertisers the best way to reach streaming audiences. Roku customers streamed 9+ billion hours of video and music in 2016. Roku streaming players and Roku TV models are available in 10 countries through direct retail sales and licensing arrangements with TV OEMs and service operators. The company was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Los Gatos, Calif. U.S.


RCA is a registered trademark or trademark of RCA Trademark Management used under license by Display-Vu Corp., an affiliate of Curtis International Ltd.


Roku is a registered trademark and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries.




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