Well, that’s not completely fair, of course. That said, they have doubled their prices… on their SIM cards. If you want to hop on board the otherwise online-only subsidiary of Telus, Public Mobile has now bumped the price of its SIM cards up to a whopping $10 each. The good news is that you can now grab the SIMs offline too.

Up until now, the only way you’ve been able to get a Public Mobile SIM card was to order one through the website. Now, they’ve expanded into physical retail spaces by partnering with both Walmart and WOW! mobile boutique locations.

That includes hundreds of locations all across Canada, so if you’ve been itching to sign up with Public Mobile and can’t wait to get a SIM in the mail, head on over to your nearby Walmart or WOW! mobile boutique to pick one up. Coinciding with this expansion is the price increase. When Public Mobile exited public beta a couple years back, the SIMs were free. Then they were five bucks. Now they’re ten dollars.

The other thing is that the plans aren’t quite as attractive as they once were either. You might remember when Public Mobile had a promotional plan where you could get talk, text and 4GB of 4G data for $40 a month ($120 for 90 days, technically). From what I recall, you could take another $5 off a month with auto-billing.

Now, one of your best options is to pay $150 for 90 days to get province-wide calling, global text, and 6GB of 4G LTE data (equivalent to 2GB/month). Canada-wide calling is an extra $5/month, bringing that up to $165 for 90 days. Not quite as good, but probably still better than what you can get from the traditional Big Three.

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