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If you’re a heavy social media user, in particular a Twitter user, you’ve probably heard the word “Peach” being thrown around lately. No, people aren’t talking about the fruit, nor are they talking about the Nintendo Princess. Peach is a new iOS social networking app that’s quickly gaining traction with civilians and celebrities alike.

Peach was developed by Dom Hofmann, co-creator of the immensely popular Vine, but as far as I can tell that’s all it has in common with that particular service. It works a lot like Twitter, displaying all of your messages and posts out in the open, and it lacks a directing messaging feature. The most interesting thing about the new network is the inclusion of “magic words,” words that will activate certain features. Typing “here” will insert your current location, “draw” will let you draw an imagine on your screen, and “battery” will share your battery’s current percentage, but for the life of me I can’t imagine why anyone would care. There are a little under two dozen magic words in total.

Twitter and Facebook seem to be sharing the social networking crown by providing two fairly different services, and honestly we haven’t seen many others trying to take the throne. Peach is fighting an uphill battle, especially if its userbase is limited to iOS users. The fact that what it’s offering is extremely similar to Twitter doesn’t help its case, either.

Time will tell if Peach will make a dent in the social networking scene, but my money is on no.

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