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As some of you might already already, I have myself a humble little YouTube channel. I've been kicking it there for more than 10 years, but I've only been sticking to a regular schedule for the last couple. And I've been using some rather dated video editing software to make the magic happen. It sounds like the new Adobe Premiere Rush CC was built exactly for people like me. Or for people new to YouTube entirely.

I'd considered picking up Adobe Premiere Pro for some time now, but based on my relatively modest numbers, it's hard to justify that kind of cost. In this way, the new Adobe app is targeting the more entry-level end of the spectrum.

This likely will not appeal at all to the pro users in the audience, as they'd stick with After Effects and Premiere Pro. Instead, Adobe Premiere Rush CC is "designed specifically for online video creators." It's easy to use, with specific optimized export options for YouTube, Snapchat, Instagram, Facebook, Twitter and even Vimeo.

At VidCon, they referred to this program as Project Rush. With Premiere Rush CC, you get a basic suite of one-click options for audio-ducking during voiceovers, easy animated title cards, motion graphics, and more. For now, it runs on both iOS and desktop, with an Android version to follow next year.

As with all Creative Cloud offerings, Premiere Rush CC is offered on a subscription basis. Plans start at $9.99/month for individuals, though there is a free Starter Plan where you can create unlimited projects. Exports are limited to three videos.

In addition to the full-featured PhotoShop for iPad, Adobe really looks like they're starting to understand this untapped market. You've got all these social media influencers and YouTube hopefuls who want more than the basics, but don't want to go full pro. While Premiere Rush CC is even lighter weight than Premiere Elements, it could be a good starting point.


For more information, check out the post on the Adobe Blog.

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