Back in March Nintendo announced their intention to start developing smartphone games. Now we have our first look at the first product to come out of that initiative and it’s nothing short of brilliant.

Pokémon GO is an augmented reality game that will allow players to bring their smartphones to real-world locations and catch Pokémon, which of course can be trained for battle. The game is a collaboration between Nintendo, The Pokémon Company, and Niantic Labs, with Niantic being the primary developer behind the title and Nintendo and The Pokémon Company acting in advisory roles. Junichi Masuda, the director of the Pokémon games, will be giving input as well.

Nintendo will also be releasing a Bluetooth accessory (pictured above) that will light up and vibrate when you’re nearby virtual Pokémon in the real world.

I’m only exaggerating a tiny bit when I say that I’m in awe. Games like Pokémon GO are the reason we all love Nintendo so much. This is gaming innovation in its finest form. I’m not even a big Pokémon fan, but this might give me a reason to catch’em all.

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