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512MB Memory Unit enhances storage capabilities and choice for Xbox 360 gamers; increased Xbox LIVE Arcade size limit provides additional flexibility for game developers.


SAN FRANCISCO March 5, 2007
At the Game Developers Conference (GDC) 2007, Microsoft Corp. today announced plans to launch a 512MB Memory Unit for the Xbox 360 video game and entertainment system and an increase in the official size limit of Xbox LIVE Arcade games from 50 MB to 150 MB.

The 512MB Memory Unit, available worldwide beginning April 3, 2007, will retail for an estimated retail price of $59.99 CDN in North America.* The 512MB Memory Unit will be pre-loaded with the hit Xbox LIVE Arcade game Geometry Wars: Retro Evolved from developer Bizarre Creations Ltd. for a limited time.

Eight times larger than the 64MB Memory Unit, the 512MB Memory Unit will provide Xbox 360 owners with vastly expanded storage capabilities for gaming on the go, allowing gamers to easily store and transport their gamer profile and save game data, Xbox LIVE Arcade games and Xbox LIVE Marketplace content. The 512MB Memory Unit also gives Xbox 360 owners the ability to download exclusive content from any of the 45,000 Xbox 360 kiosks accessible at retail outlets worldwide.

Beginning today, the Xbox LIVE Arcade game size limit has increased from 50 MB to 150 MB, giving developers greater flexibility in game design and expanding the opportunity to add advanced game features while still keeping games compact.

The new size limit offers developers increased flexibility and continued opportunities for innovative game development, while also ensuring that the millions of gamers on Xbox LIVE can continue to easily access, download and play all Xbox LIVE Arcade games on Xbox 360, said Chris Early, product unit manager for Xbox LIVE Arcade and Microsoft Casual Games at Microsoft. If you take a look at current games like Roboblitz and Small Arms, its clear that our developers deliver amazing game experiences within a compact size limit. Our focus is on continuing to provide developers with an environment that allows for the creation of cost-efficient games and that nurtures an artistic and creative approach to game development.

As we prepare to launch our first Xbox LIVE Arcade game, Boom Boom Rocket, were able to see how dynamic and creative this platform is, said Chip Lange, vice president of Online Commerce for Electronic Arts Inc. (EA). Having Wing Commander Arena on Xbox LIVE Arcade allows us to take full advantage of the online play and bring to life a 16-player online arcade experience that delivers unparalleled arcade action.

This week at GDC, Microsoft will showcase forthcoming Xbox LIVE Arcade games from a cross-section of genres to the game development community:
– Boom Boom Rocket (EA and Bizarre Creations). This eagerly anticipated title from EA and Bizarre Creations is a hypnotic rhythm music game that will launch on Xbox LIVE Arcade this spring, priced at 800 Microsoft Points.
– 3D Ultra Minigolf Adventures (Sierra Online and Wanako Games). The first outdoor sports game on Xbox LIVE Arcade, 3D Ultra Minigolf Adventures lets players putt their way through 36 fun-filled holes on wild courses that include settings such as the Classic Carnival and the fantastical Outer Space.
– Eets: Chowdown (Klei Entertainment Inc.). A completely revamped version of the popular PC title, Eets: Chowdown offers a fun puzzle game experience unlike anything else available on Xbox LIVE Arcade, and features new items and 120 new levels.
– Jetpac Refuelled (Rare Ltd.). This is a new take on Rare/Ultimates 1983 classic space blaster with enhanced graphics and Xbox LIVE features; players must clear a path through hordes of aliens to refuel their ship and amass a fortune over the course of more than 100 high-definition levels.
– Pinball FX (ZEN Studios Ltd.). Pinball FX offers an unparalleled pinball experience that will be fun for novices and experts alike, with realistic ball physics and stunning 3-D tables. Pinball FX also features real-time, head-to-head competition over Xbox LIVE and Xbox LIVE Vision camera support.

About Xbox LIVE Arcade
Xbox LIVE Arcade on Xbox 360 is the premier destination for digitally distributed high-definition games. Xbox LIVE Arcade is a fast-growing phenomenon with more than 20 million game downloads and a diverse library of original development and classic titles from the worlds best independent and established developers and publishers. With a dynamically updated library and free** trials for every title, Xbox LIVE Arcade makes it easy for every type of gamer from casual to hard-core to get instantly immersed in the fun. Xbox LIVE Arcade also lets friends connect and play these incredible games either from the same room or from around the world via the Xbox LIVE online entertainment network. More information can be found online at http://www.xbox.com/en-ca/games/livearcade.


About Microsoft
Founded in 1975, Microsoft (Nasdaq MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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