Marvel Introduces Augmented Reality Comic Books, 'Infinite' Digital Comics

In an effort to pull people away from digital comics and drive them back into comic book shops, Marvel is introducing their new “augmented reality” feature for select titles. When you buy a print copy that supports AR, you can then use the Marvel app for iOS or Android to scan the comic and see special features. Sometimes it can be something gimmicky, like Iron Man hovering above the page, but there are features of substance, like the ability to see the comic in various stages of production. Then there’s Marvel Infinite, new digital-only side stories that will come free with purchases of print copies via download code. Both features will debut with Avengers vs. X-Men #1, which hits shelves in April.

We’ll have to wait and see if the actual features are worthwhile, but the AR system is a cool idea. And I’m always happy to see companies looking to incentivize purchases. That being said, with Marvel having their own digital service through their website, why are they looking to pull customers away?

via The Verge

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