On Friday, Honda debuted their new 2016 Honda Accord. The reveal didn’t take place at an auto show or an auto industry event, but instead happened right at their research facility in Mountain View, California.

Honda chose to unveil the car at their Silicon Valley location not just because its their first model to come equipped with Google’s Android Auto and Apple’s CarPlay, but also to emphasize the growing importance Silicon Valley is playing in the auto industry. Almost all major auto manufacturers now have tech offices in the San Francisco Bay Area, a location that has become a regular stop for auto executives from Detroit, Japan, and Germany.

While many car makers have been developing proprietary software, Honda has been working heavily with Android, using a customized version of Google’s OS for the Accord navigation system.

On the other side of things is Ford CEO Mark Fields, who’s wary of letting Apple or Google play too big a role in the automotive industry, warning that auto manufacturers “don’t want to end up as the handset business.”

Fields must have read our post on automobile hacking.

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