First Canadian Microsoft Retail Store Opening in Toronto This Fall

I remember when the Sony Store seemed like a novel concept. Here was a company that produced a range of electronics and gadgetry, but they also had their own retail outlet to sell it too. That trend has really expanded these last few years and Microsoft is expanding into that fray in Canada in a couple of months.

It’s clear enough that Apple Stores are hugely profitable. That’s partly why a Samsung Store has opened at Metropolis at Metrotown in the Vancouver suburb of Burnaby, as well as the HP Store in Downtown Vancouver. Microsoft already has 25 retail stores in the United States, but that retail presence is now expanding north of the 49th parallel.

The first Canadian Microsoft retail store is set to open in Toronto at the Yorkdale Shopping Centre. The scheduled opening date is November 16. The assumption is that the Canadian store would be much like its American counterparts, mostly pushing hardware from Microsoft’s partners like Asus and Toshiba. That said, since the Surface tablets should be launching October 26, Microsoft will have at least one set of first party-branded devices to sell.

There are 25 Apple Stores in Canada, so Microsoft will have a rather steep hill to climb. I can’t say for sure, but I imagine the American stores aren’t terribly profitable either. Perhaps its more of a marketing play on the part of Microsoft. People can go hands on with the Surface, for instance, just as they can go hands on with a Galaxy Tab at the Samsung Store or an iPad at the Apple Store.

Microsoft will presumably base its future Canadian expansion plans on how the Yorkdale location performs. My guess is that Vancouver would be the next city in Microsoft’s Canadian sights.


Via TechVibes

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