According to various consumer advocate groups, broadband providers are using data caps and zero-rating services in an effort to control how subscribers consume content. Those same groups have renewed their push on the Federal Communications Commission to look into these providers and take action against such practices.

The war over data caps has been going on for some time. We’ve seen plenty of arguments stating that they’re at best unnecessary and at worst manipulative. We know about “fast lanes” and how providers want to use them to throttle traffic to websites and service. We know about zero-rate video streams too, like T-Mobile’s Binge On, which lets users watch Netflix, Hulu, and more without it counting towards their data cap. And while that seems pretty sweet for the user, it’s also extremely unfair for competing video services that do count towards data cap.

When T-Mobile launched Binge On last year, FCC chairman Tom Wheeler called it “highly innovative,” so he doesn’t seem to agree with there’s a problem. Not yet, at least. The FCC is reportedly still gathering information on zero-rating services and whether it truly is disruptive and harmful to consumers. I think all consumers can agree: data caps have to go.

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