False Clicks Costs Google One BILLION Dollars! Stephen Fung March 2, 2007 Excuse me while I get that pinky out of my mouth…Ahem… It looks like the Mountain View, California company steps up to bat when it comes to reimbursing customers for invalid clicks on their Adwords advertising program, refunding customers over a billion dollars a year in invalid clicks. “We are disclosing these network-wide figures in order to provide greater transparency to Google advertisers and the marketplace as a whole,” he said, emphasizing that the “figures illustrate the significant level of proactive protection we provide, and how this has resulted in minimizing the actual impact of click fraud on advertisers.” I wish I lost a billion dollars a year :( Source: CBC News Share This With The World!
