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If you’ve been thinking about picking up a DJI drone like the compact Mavic Pro or the more robust Phantom 4, you may want to keep saving up those Bison Dollars. Remember how DJI went ahead and bought a majority stake in Hasselblad back in January? That partnership is now bearing some fruit at the NAB Show in Las Vegas.

An industry event led by the National Association of Broadcasters, the NAB Show is a place to showcase the newest and greatest in everything to do with broadcasting and that includes camera gear. At this year’s NAB, DJI and Hasselblad unveiled one epic drone. They’re say it’s “the first 100-megapixel integrated drone imaging platform.”

In some ways, you could think of this as the Frankenstein of the DJI drone world. The actual “drone” is the DJI M600 Pro drone, a product up to the task of handling Hollywood-level production. To keep the shot steady, there’s the Ronin MX gimbal. And to provide that 100 megapixels of amazingness for “landscape and fine-art photography” is the Hasselblad H6D-100c camera.

This DJI Drone Has a 100MP Hasselblad Camera

It’s a beast and we’d expect nothing less from Hasselblad. The camera is supposed to be exceptional even in low light conditions, making this drone combination ideal for “surveying and mapmaking.” And vlogging on YouTube, of course, because that’s what all the cool kids are doing these days (just not in Canada without a permit).

The DJI M600 Pro drone sells for around $5,000, while the Ronin MX gimbal lists at $1,600. Oh, and then you’ve got to get the Hasselblad H6D-100c to go with it. That retails in the $30,000 range. This is if you are buying the three components separately; DJI and Hasselblad have not announced any pricing for this epic combination just yet, but they do say it’ll ship in Q3. Press release below.

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DJI And Hasselblad Introduce World’s First 100-Megapixel Integrated Aerial Photography Platform
DJI M600 Pro Drone, Ronin-MX Gimbal And Hasselblad H6D-100c Camera Combine For Unparalleled Aerial Imaging Package
April 25, 2017 – DJI, the world’s leader in civilian drones and aerial imaging technology, and Hasselblad, the leader in high-quality professional medium format cameras, Tuesday marked the start of the next era of aerial photography by introducing the first 100-megapixel integrated drone imaging platform.

The DJI M600 Pro drone, the Ronin-MX gimbal and the Hasselblad H6D-100c camera combine each company’s unparalleled technological expertise to create an unprecedented tool for precise, detailed and accurate aerial imaging. Professional drone users can continuously control camera operations in flight using the DJI GO app, in order to provide rich imagery for landscape and fine-art photography, robust data for surveying and mapmaking, and endless possibilities for future professional endeavors.

The flight platform for the combination is the DJI M600 Pro drone, an advanced and adaptable six-rotor flight platform equipped with the powerful Lightbridge 2 transmission system, a dustproof propulsion system and six Intelligent Flight Batteries. The M600 Pro can be guided by the D-RTK GNSS navigation system, which can withstand strong magnetic interference to provide highly precise centimeter-level 3D positioning. This enhanced accuracy over typical barometer, compass and GPS systems makes it ideal for exacting commercial, industrial and scientific applications.

The Hasselblad H6D-100c camera is a triumph of camera technology, with a large 53.4 mm x 40.0 mm sensor that offers outstanding detail, color reproduction and tonal range even in poor lighting conditions using the HC and HCD lens family. The camera mounts on the drone through the Ronin-MX three-axis stabilized gimbal, which uses powerful motors and inertial measurement units to resist high G-forces, maintain stability and hold the horizon.

The M600/Ronin-MX/H6D-100c platform is the latest product collaboration since DJI assumed a stake in Hasselblad in late 2015, allowing the companies to explore fruitful collaborations on their advanced technology. Their first joint product, released in July 2016, combined the M600 drone platform with the A5D medium format camera. Hasselblad remains the only medium format camera company collaborating with DJI to bring unprecedented quality to drone photography.

The M600/Ronin-MX/H6D-100c platform is on display throughApril 27 at the NAB Show in Las Vegas, Nevada, in DJI booth #C2807 in the Central Hall of the Las Vegas Convention Center. The combination will be released in the third quarter of 2017 at a price to be announced later. Photos are available for download from this link: https://www.dropbox.com/sh/5vcdj4jj8ugvkl5/AABlRm8VzFpaHj2FYgPFuOgha?dl=0

For additional information, please contact:
Adam Lisberg, DJI Corporate Communication Director, North America – adam.lisberg@dji.com

About DJI
DJI, the world’s leader in civilian drones and aerial imaging technology, was founded and is run by people with a passion for remote-controlled helicopters and experts in flight-control technology and camera stabilization. The company is dedicated to making aerial photography and filmmaking equipment and platforms more accessible, reliable and easier to use for creators and innovators around the world. DJI’s global operations currently span across the Americas, Europe and Asia, and its revolutionary products and solutions have been chosen by customers in over 100 countries for applications in filmmaking, construction, emergency response, agriculture, conservation and many other industries.

For more information, visit our:
Website: www.dji.com
Facebook: www.facebook.com/DJI
Instagram: www.instagram.com/DJIGlobal
Twitter: www.twitter.com/DJIGlobal
Subscribe to our YouTube Channel: www.youtube.com/DJI

About Hasselblad
Founded in 1941, Hasselblad is the leading manufacturer of medium format cameras and lenses. Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality, Swedish craftsmanship and high performance. For over half a century Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by the greatest photographers in the world, Hasselblad continues to create products with uncompromising image quality that inspire. Headquartered in Gothenburg, Sweden, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen and Hamburg with distributors throughout the world.

For more information, visit Hasselblad online:www.hasselblad.com
Follow Hasselblad on Instagram:www.instagram.com/hasselblad_official
Follow Hasselblad on Facebook: www.facebook.com/Hasselblad.official
Follow Hasselblad on Twitter: www.twitter.com/Hasselblad
Follow Hasselblad on LinkedIn: www.linkedin.com/company/hasselblad
Follow Hasselblad on Weibo: http://weibo.com/hasselbladofficial
Follow Hasselblad on Youku: http://i.youku.com/i/UNDExMjU2Mjc5Mg==?spm=a2h0j.8191423.subscription_wrap.DT~A

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