According to a recent Nielsen study, only 44% of US households are without a current generation gaming console, meaning that 56% of all US households have at least an Xbox 360, PlayStation 3, or Nintendo Wii. All consoles have been on the market for over five years, meaning that consumers could purchase a console that’s gone through five years of price drops and still have a “modern” console.

With Microsoft and Sony heavily pushing their consoles as media machines, this really isn’t that surprising to me. This doesn’t necessarily mean that there are more gamers out there – though there almost definitely are. I can’t see someone buying a gaming console without at least a passing interest in videogames. Though, to be fair, the fact that you can more or less replace your cable subscription with a console and subscriptions to Hulu and Netflix is already an easy reason to have one of these devices in your home.

via Slashgear