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Security is Airtight at Apple's Secret Apple Watch Lab in Cupertino

The iPhone’s immense success can be tied pretty directly to the app store. The iPhone is a fine device in its own right, but it’s the software side of things that’s always been a major pull for Apple. The company knows this and they know that the amount and quality of mobile applications could make or break the Apple Watch when it debuts next month.

A report posted by Bloomberg shows just how serious Apple is taking this, with top-secret, security-laden meetings with top app developers and other involved parties taking place at their headquarters in Cupertino, California. Here, Apple fine tunes their apps, and explains to devs what they’re looking for, with brevity seeming to be at the top of their list. They’ve suggested to developers that their apps should be designed to be used for no longer than 10 seconds at time. It’s clear that the Apple Watch is meant to be a largely passive wearable, not something users are constantly tinkering with, like some folks do with their smartphones.

Just like with the iPhone and iPad, a team of Apple employees will be screening every application to make sure that it not only works, but that it also conforms to their policies and design guidelines. There’s a large focus on fitness with the bulk of initial apps, not only trackers but apps like ones that will remind you to get up and move around when you’ve been sitting too long. Nothing that will cause you to bury your face in your phone. There will be a lot of apps designed to remind you of things, such as flights, tasks to be done, and car-related issues. Of course social networks will have their apps.

The Apple Watch needs to be connected to an iPhone via bluetooth to get the most out of it, something that some developers take issue with, citing the delay in the connection. Other developers are having trouble developing software for an unreleased product.


The demand for the Apple Watch could very well be greater than the iPhone and iPad when they first hit the market, so it’s crucial that Apple delivers the device with the absolute best software support they can muster.

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