With “the cloud” quickly becoming the go-to spot for all forms of data, we’re going to see a lot more companies offering some sort of cloud access, and that’s just what UltraViolet is – a cloud-based licensing system for storing and watching movies. Rovi has introduced Rovi Digital Copy Solution, a way for DVD Blu-ray players to identify a disc, confirm its authenticity, and then allowing the owner to buy a digital copy of the movie from the UltraViolet library.

Rovi sent out a press release that broke the process down into four simple steps: consumers places disc into supported player; Rovi Media Authentication Service determines the disc’s authenticity; if authentic, the content owner would be given the opportunity to purchase a digital copy; digital copy is available from the cloud to download or stream to a variety of devices.

That third part, about being able to purchase the film for a second time, is what’s going to rub people the wrong way. I’m not sure what the best way to curb piracy is, but it’s almost definitely not giving people who legally purchased a film the opportunity to purchase it again.

The Rovi Digital Copy Solution will be shipping with products starting in the first half of 2012.

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Rovi Unveils Solution for Providing Cloud Access to DVD and Blu-ray Disc Collections

Rovi Digital Copy Solution Set to Enable Disc-to-Digital Conversion from Connected Devices and Broad Access via UltraViolet


LAS VEGAS, (CONSUMER ELECTRONICS SHOW 2012), January 9, 2012 – Rovi Corporation (NASDAQ: ROVI) today announced Rovi Digital Copy Solution, a ground-breaking offering that will enable consumers to access their physical DVD and Blu-ray Disc movie collections via the Cloud. Rovi Digital Copy Solution integrates into consumer electronics devices and PC applications, allowing them to recognize a movie on physical disc, authenticate its origin, and then trigger access to a copy from the UltraViolet Digital Library.  Digital copies can then be enjoyed by consumers from virtually anywhere on a range of enabled connected devices that may include HDTVs, Blu-ray Disc players, set-top boxes, game consoles, smartphones, tablets, and PCs.


According to Forrester Research, by 2016 the personal cloud services market will hit $12 billion and be used by 196 million consumers; yielding a new computing experience that is focused on seamless access to virtual libraries from across personal devices. This trend to access digital movie, music, book, photo, and other collections, coupled with the growing demand for Internet-connected living room devices which is expected to reach 540M worldwide by 2014 (Source: TDG), is opening new revenue opportunities for content owners and distributors.


“Consumers want to watch movies anywhere, while still getting value from the investment they have made in physical media. The Rovi Digital Copy Solution combined with UltraViolet, unlocks new value for consumers and helps them rediscover some of their favorite entertainment that can be enjoyed on many different devices via the cloud,” said Corey Ferengul, executive vice president of products, Rovi. “Rovi Digital Copy Solution can provide CE manufacturers, digital storefronts, and movie studios with an opportunity to acquire new customers, generate new revenue, and introduce more consumers to the flexibility and convenience of digitally delivered entertainment.”


Rovi Digital Copy Solution incorporates Rovi Media Recognition and Media Authentication Services and can be incorporated as a component of Rovi Entertainment Store, the company’s end-to-end, white-label solution for digital storefront creation and management. Rovi Entertainment Store technologies and services can be used to facilitate the cloud storage of digital copies of DVD and Blu-ray Disc movies via the UltraViolet industry standard, and for facilitating cross-merchandising and promotion. To ensure a high-quality viewing experience, DivX Plus Streaming, another component of Rovi Entertainment Store, can be used to deliver digital copies purchased to a broad range of connected devices.


Legal Disc Copy Made Simple: How It Works

1.    Consumer places disc into supported hardware (CE device or PC) where it is automatically identified using Rovi Media Recognition Service;

2.    The Rovi Media Authentication Service performs a variety of heuristics to determine the disc’s authenticity;

3.    If authorized by the content owner, consumers can then be presented with the opportunity to purchase access to a digital copy that can be placed in a digital storefront library powered by Rovi Entertainment Store and made available via UltraViolet.

4.    Once purchased, the title would then be available from the cloud for downloading or streaming via a range of connected devices



Rovi Digital Copy Solution is available for integration today and will be supporting new products and services expected to launch in the first half of 2012.


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