OnePlus One Smartphone Looking to Raise the Bar

The OnePlus One isn’t the slickest smartphone name in the world, but that’s not likely to matter if the phone is as remarkable as OnePlus believes it is.

The Hong Kong-based company has pulled out all of the stops in its marketing campaign and for what it’s worth, the OnePlus One does indeed look incredibly slick. The specifications include things like a Qualcomm Snapdragon 801 quad-core 2.5GHz processor with Adreno 330 graphics, 3GB of RAM, a 13MP f2.0 rear facing camera by Sony, JBL speakers on the bottom, and a 5.5-inch 1080p LTPS display. It is an Android phone, but it’s not taking the conventional route. Instead, the OnePlus One is powered by CyanogenMod 11s.

One aspect of OnePlus’s design philosophy that I truly appreciate is their disinterest in taking up valuable front face space with a logo. Instead, the OnePlus One sports an icon etched into the back, so that the front of the phone is almost entirely screen. This is aided by the recessed display in a device that measures 152.9mm x 75.9mm x 8.9mm, slimming down to 4.6mm at its thinnest point.

Perhaps the most impressive feature of the One is the price point. The 16GB and 64GB models can be had for $299 and $349 US unlocked and without a contract. Should Samsung, HTC, LG, Motorola and the rest of the Android crew be worried?

via MobileGeeks

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