Google’s Project Ara Looks to Reinvent the Cellphone Dylan Duarte April 24, 2014 I’ve had my HTC Droid Incredible for going on four years now and it’s continues to be a solid, reliable phone. One of the only issues I’m having with it is that somewhere along the way, the volume up button got jammed in and so now it’s a bit tricky to press it. It’s incredibly annoying, but I can’t justify buying an entirely new phone because of an annoying issue with just the volume button. That’s a problem that Google seeks to address with Project Ara. I’m not referring to the problem of damaged buttons, but rather the larger problem of being unable to modify a portion of your phone without just buying an entirely new device. Project Ara, which was finally shown off last week in Santa Clara, is a modular phone comprised of interchangeable components that gives the user the power to replace a stuck button or broken screen or upgrade to a faster processor without having to buy a new phone altogether. Those are just examples based on the technology, but that is the aim of Project Ara: to reinvent the cellphone and bust out of the loop of buying a slightly-upgraded model every year or so. Google plans to begin selling a “gray model” this time next year. It will be the most basic model and could cost as little as $50. There will also be two more sizes for a total of three, so deciding on which smartphone to get will be easier than it ever has been. Speculation is already running rampant on what impact Project Ara will have and whether or not it will even succeed, but the simple fact is that this idea is too ambitious to accurately predict what will happen when it comes to market. Google is betting on this being a game-changer and it certainly has the potential to be one. via Wired Share This With The World!