You know what's the problem with so many of the fitness trackers and activity trackers that are on the market today? They're ugly. Well, that's not completely fair to say, but it does become immediately clear that you are wearing some nerdy technology. Misfit is a company that has tried to keep fashion forward in this space and the latest offering, the Misfit Ray, eschews the company's circular designs of the past.

Revealed at CES 2016 in Las Vegas this week, the Misfit Ray is totally tubular. It features a cylindrical design that really looks more like a battery than it does an activity tracker. Some people might say that this looks like a piece of jewelry. On that tube, you'll find a single LED that lights up in different colors to show notifications or how far you've progressed in today's step count. You can tap on the tube to get your progress too. It doesn't scream out the brand either, as the Misfit logo is on the underside.

If you're expecting something revolutionary in terms of functionality, though, the Misfit Ray isn't going to be your cup of tea. It takes just about everything that Misfit has already been doing and simply shoves it into a different form factor. You'll track your steps, distance, calories burned, and the like. Battery life, by way of three button cells, is said to be in the six month range.


While I wouldn't go as far as The Verge's Lauren Goode in saying that the Misfit Ray is a "legitimately good-looking wearable," but I will say that it does look more like a fashion accessory than a geeky piece of tech you wear on your wrist. In any case, the version with the rubber sport band will ship this spring for $99 or you can bump your budget to $120 for one with a leather band instead.

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