Kodak Releasing the Kodak IM5 Smartphone

In an age where everyone’s smartphone doubles as a digital camera, brand names like Polaroid and Kodak aren’t as prominently associated with photography as they once were. In an effort to change that and reclaim their once-great status, Kodak is releasing their first smartphone – The Kodak IM5.

It’s made by Bullitt, who specializes in rugged phones that can take a beating. The rear camera is 13MP while the front is 5MP. Unfortunately, according to The Verge, the pictures just weren’t that great compared to what can be produced on most high-end phones. Bullitt’s goal wasn’t to create a phone that could take amazing pictures, but a phone that could take decent pictures without any fuss.

The Kodak IM5 will only cost $249 when it’s unlocked later this year – Q1 for Europe and later for the United States. That’s not a high-end price, but the IM5 clearly isn’t a high-end phone. Usually that’s okay, the mid-range market is important, but this is Kodak we’re talking about. Priority number one should have been a competition-crushing camera, but instead it’s merely a good camera that’s outperformed by several other phones on the market.

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