Google and Mattel Teaming up for View-Master Surprise

I’m only thirty years old, but given that there are now pre-teens surfing the Internet, I do wonder if some of the things I reference will even be recognized by the Generation Z crowd. I made a Full House joke to someone the other day and then nearly had a mid-life crisis as I realized that they might be too young to get it. Thank God for syndication.

Anyway, I’m way off course. The Matter View-Master, originally created in the sixties, was a staple toy in a lot of childhoods and a cursory glance at the Wikipedia page shows that it was still in production in some form or another, and not always by Mattel, as late as 2009. Then in 2012 Mattel tried to bring the product back in a more digital-friendly form, but that didn’t pan out.

Now Google is in the mix, with the image below teasing a collaboration between the two companies with a reveal scheduled for next Friday, February 13th. That’s the day before the New York Toy Fair starts, which makes sense for a new iteration of a beloved childhood toy. With only a week to go, I’m surprisingly excited to see what it is.

Google and Mattel Teaming up for View-Master Surprise

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