The Canon EOS 1DC 4K Cinema DSLR drops 4K in Price

Ever since our sister site, Futurelooks,purchased their firstCanon XF100, we’ve been Canon fans here because, well, we got to use it for our videos too. And last year, when the Canon C100 was added to the stable of camera gear, we were even more excited, again, because we got to use it too.Whilewe’re sort of cheesed that they released a C100 Mark II before we’ve even had a full year of use out of our Mark I, that’s the way that technology rolls.

Speaking of technology, the only camera in Canon’s line up, besides its top end Cinema EOS C500, that shoots 4K video, is the Canon EOS 1DC. And today, the 4K camera gets a 4K price drop, reducing its price from $12KUS to $8K US! See what I did there?

Although that’s still hardly affordable for most consumers, the Canon Cinema EOS 1DC represents the company’s best use of the technology, in a DSLR body, and still remains, the only DSLR in the line up capable of shooting 4K. It still has superior low light capability, and it still has a beautiful picture, complimented by Canon’s wide range of L series and Cinema lenses. And while competitors like SONY and BlackMagic push out large sensor cameras that shoot 4K, at substantially lower prices, with substantially reduced body sizes too boot, it was weird for so long to see Canon demand the price that it demanded.

Even weirder was the fact that Canon has yet to put 4K capability into any of their consumer DSLRs. The Panasonic GH4, and a wide range of camcorders like the SONY AX100, have been shooting the resolution for a while now, at substantially less than $8K US!

With NAB 2016 in Las Vegas just around the corner, does this signal the release of a new 4K Pro DSLR body? Or will the Canon EOS 1DC remain in the line at the top dog, as the consumer range gets filled in with more affordable options? I guess we’ll have to see.

In the meantime, I’m sure there are a lot of 1DC owners that are furious about the price drop (and what it does for their resale value). However, it’s never been a better time to pick up the camera if you’ve been eyeing one for a while.


Source(s): NoFilmSchool / Cinema5D

 

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