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BBM for Android Slated for Late September Launch

Back in the day, aside from having the best email experience on a mobile device, RIM’s claim to fame was the BlackBerry Messenger. Since then, the company has officially changed its name to BlackBerry and it has lost tons of market share to iOS and Android. What can it do to pull people back into its fold?

We already knew that BlackBerry was porting BlackBerry Messenger (BBM) over to Android and iOS, but now we’re getting more of a timeline. More specifically, BlackBerry India managing director Sunil Lalvani has confirmed that BBM for Android will be released within the next couple of months. That would place it toward the second half of September and it would give the Google-fied masses access to the robust BBM environment.

The only problem with that is that BBM is, today, just another messaging platform. Realistically, more people are going in the other direction and using WhatsApp on BlackBerry rather than the other way around. It’ll be tough for BlackBerry to be relevant in this space again, but when a fake BBM app appeared in Google Play not that long ago, it was able to rack up over 100,000 downloads in a few hours before getting pulled. Do people really want BBM on Android and iOS? Why would I switch to that now that everyone I know is already on WhatsApp?

Via BGR

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