No "you're holding it wrong", no "that's just the way it is." Instead, Apple today released an almost unprecedented apology via their website from CEO Tim Cook.
Tim Cook went on to offer a full scale apology, complete with an explanation as to why they moved away from Google Maps and that they're doing everything they can to make it better. In addition to apologizing for inconveniencing their customers, Tim Cook offered alternatives the are currently available in the App Store, such as Bing, MapQuest, or bookmarking Google or Nokia Maps.
While Apple's apology itself was impressive, the bigger question here is what is broken at Apple, that this apology should ever have had to been offered in the first place. Only time will tell, but hopefully this is the kick in the pants that Apple needed to remember Steve Jobs' legacy of "it just works."