In a new study from Strategy Analytics, 90 percent of U.S. and U.K. smartphone owners favor a phone with a bigger screen than what they currently have. According to Paul Brown, a Director in the Strategy Analytics User Experience Practice, this desire for larger screens is driven by increased capabilities for video, gaming, and mobile web capabilities.

I’ve always been of the opinion that, as long as if fits into my pocket, I want the biggest screen available. Smartphones can get a lot bigger before they start becoming inconvienent to carry around. How you feel about something like the 5.3-inch Samsung Galaxy Note is up to you.

Read the full study results below.

via BGR

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Strategy Analytics: Smartphone Owners Demand Larger Displays

4.0-inch to 4.5-inch Displays Hit the Sweet Spot

BOSTON(BUSINESS WIRE)Existing smartphone owners in the US and UK seek larger mobile phone displays, compared to displays on their current phone. The Strategy Analytics Wireless Device Lab report, Smartphone Owners Want Thin Devices with Larger Displays, found that surveyed smartphone respondents prefer device screens in the 4.0-inch to 4.5-inch range, as long as the device is also thin.

Some differences in size preference exist dependent on the segment. Females are more likely to consider slightly smaller devices than males. Existing Android owners are more likely to seek larger devices than existing Apple iPhone owners.

Almost 90 percent of existing smartphone owners surveyed chose a prototype smartphone with a display larger than their current device, commented Paul Brown, a Director in the Strategy Analytics User Experience Practice. This trend is driven by increased mobile web browsing capability, as well as engaging video and gaming experiences.

Kevin Nolan, Vice-President for the User Experience Practice at Strategy Analytics, added, In order for smartphone owners to adopt larger devices, it is important for handset manufacturers to ensure that mobile devices are not too heavy and that the devices remain thin enough for purses and pockets.
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