In a particularly innovative advertising move, Canadian indie rock band Metric has teamed up with Sony Mobile Communications to release a crowdsourced music video for the title track on Metric’s latest album, Synthetica. The music video was shot entirely on Sony’s first 4G LTE smartphone, the Xperia ion, which is available exclusively on AT&T.

The band performed an acoustic version of the track’s title song, Synthetica, in the penthouse of the Hotel on Rivington in New York City. Audience members were given Xperia ion smartphones and were encouraged to be creative. The footage was then directed by Chris Lenox Smith, who’s worked with artists like Passion Pit, TV on the Radio, and My Morning Jacket.

The Xperia is available for $99.99 with a new two-year contract with AT&T. The music video can be seen on Metric’s YouTube channel as well as right below this post! Scroll past the music video for the full press release from Sony. Enjoy!

[hide-this-part morelink=”Full Press Release”]

Atlanta, GA ? August 30, 2012 ? Today, Sony Mobile Communications and Sony/RED distributed music artist Metric debuted a crowdsourced music video for the title track from Metrics latest album Synthetica. The music video was shot entirely on the Xperia ion, Sonys first 4G LTE smartphone available exclusively on AT&T, and showcases its HD everywhere experience that is brought to life on the Xperia ion from Sony.

The music video features a rare acoustic performance of the song Synthetica shot live at Hotel on Rivingtons penthouse in New York City. Audience members were given Xperia ion smartphones and were encouraged to unleash their creativity as they filmed the performance. The footage was directed by Chris Lenox Smith, known for his work with artists, Passion Pit, TV on the Radio and My Morning Jacket. The music video can be viewed on Metrics YouTube channel (http://www.youtube.com/metricmusic) and a bonus behind-the-scenes video is available on Sony Mobiles US YouTube channel (http://www.youtube.com/sonyxperiaus).

We wanted to take the experience beyond the smartphone by pushing the boundaries of how people use technology, said Peter Farmer, Vice President of Marketing for North America at Sony Mobile Communications. Using the Xperia ions outstanding HD capturing capabilities, we were able to create a music video for Metric that is both innovative and imaginative.

Metric has a history of quickly adopting emerging technologies to try new things and push the envelope, said Metric Manager Mathieu Drouin. When Sony came out with a new smartphone that had the capability to shoot in true HD, we immediately took notice. We were already looking for something fun and creative to do for the song ‘Synthetica’, and the idea of an HD video shot in a live setting by a collective of fans on Sony Xperia ions and then edited together to create a cohesive piece sounded like a great place to start. We’re thrilled with the result.”

The Xperia ion is now available exclusively on AT&T and costs just $99.99 with a new two-year agreement. The Xperia ion is ideal for creating and showcasing premium entertainment with video, photo, music and gaming. For more information on this 4G LTE Android smartphone, visit www.sonymobile.com/Xperiaion.

[/hide-this-part]

Share This With The World!
  •  
  •  
  •  
  •  
  •  
  •  
  •