Normally, I would think a solar powered charger is a stupid idea, especially for a device like a phone that sits in the recesses of your pocket, holstered or in your bag for fairly extended periods of time. Not to mention, having that device cupped in your hands probably doesn’t do much for charging performance. Having said that, no time in history has there been cellphone users more vain than iPhone users. The opportunity to display their devices on a table at all times, whether it be at the dinner table, on a date, during a funeral or any other inappropriate or rude time is very common. It’s because of this that a charging apparatus like this becomes a somewhat useful for topping up the phone that Steve built.

Novothink thinks that iPhone users are just that vain and has created the Novothink Solar Surge for the iPhone and iPod Touch to take advantage of that vanity. The charger is about the same size as the Mophie Juice Pack (and appears a little bulkier than the Juice Pack Air) with a solar panel slapped to the back of it. It attaches directly to your iPhone or Touch just like those battery packs do. Apparently there’s a patent pending, but good luck enforcing that in the rampant knock off cellphone market. Check out the press release below for more details…

San Leandro, CA March 11, 2010 Novothink, the leading provider of solar powered solutions for Apple products, is proud to announce the availability of the highly-acclaimed, Apple-licensedSolar Surge charging case for iPhone and iPod Touch. Surge combines a powerful, state-of-the art solar panel with a lithium ion battery into a comfortable, soft touch, non-slip finish case to provide energy conscious consumers with the ultimate protective battery backup solution for every day use.

We are elated to bring Solar Surge to energy conscious apple fanatics nationwide said Silvia Zimmermann, Marketing Director for Novothink. We strongly feel that being the first Apple certified solar charging case for the iPhone and iPod touch is a huge step towards incorporating solar technology into everyday life.

  • Tap Into the Power of the Sun Novothinks advanced solar technology provides about 30 minutes of talk time on a 3G network or 60 minutes on 2G from a mere 30 minutes of direct sunlight. Novothink also includes USB cable to charge Surge on a rainy day.
  • Advanced Battery Technology Surges lithium-ion polymer battery(1500mAH for iPodTouch and 1320mAH for iPhone) more than doubles the battery capacity through a highly efficient charger. The smart charging technology automatically sends a charge whenever it needs juice and there is sufficient power reserved. There are no switches to worry about, it will know precisely when to stop and start charging. Theres also an integrated thermal sensor to prevent potential overheating if its environment becomes too hot.
  • Infinite Uses for the Outdoor Enthusiast – Surge includes a cutout for wrist straps and smaller carabiners making it ideally suited for traveling, hiking, biking, trips to the beach, and camping.
  • LED Indicators The 4 built-in LED lights let you know if you have a sufficiently powerful light source in addition to how much charge remains in the battery.
  • Solar Planner Novothink developed a freeSolar Planner App that provides an estimate of how much sun exposure is necessary to maintain the battery level of your iPod Touch or iPhone based on your everyday usage and the current weather forecast.

The Novothink Solar Surge is available now in Black and White from Novothink.com at an MSRP of $79.95 foriPhone 3G/3G S and $69.95 foriPod Touch(2nd Gen).

About Novothink
Founded by both technology industry veterans and environmental enthusiasts, Novothink specializes in offering the latest solar technology for todays most in-demand consumer products. To learn more, go towww.novothink.com.





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