SAN FRANCISCO, Calif. – December 7, 2010 – One of hockey’s most iconic phrases – “he shoots, he scores” may soon be replaced by “he shoots, he shares” – as Cisco’s Flip Video™,  and the National Hockey League® (NHL) team up to offer 30 uniquely designed NHL team Flip video cameras.  In addition, Flip Video will offer Facebook fans a chance to win Flip cameras and a trip to the 2011 NHL All-Star Game presented by Discover. Select NHL.com reporters will also receive NHL-branded Flip video cameras to capture all the hockey action on and off the ice.

Beginning December 7, fans can choose their own official NHL Flip video camera with a custom design from any one of the 30 NHL teams from the U.S. and Canada.  A perfect gift for hockey lovers, the new Flip designs are available through the Flip Video online store: theflip.com/NHL. The NHL-branded Flips will be offered on all of the latest Flip video cameras including the Flip UltraHD, MinoHD and SlideHD*, starting at $149, for anytime shoot and share fun.

Edmonton Oilers right wing Jordan Eberle and Pittsburgh Penguins center Evgeni Malkin are among the many celebrities and sports icons featured in the Flip Video 2010 holiday campaign ‘Do You Flip?’

“Flip is the only video camera on the market that consumers can customize and select from thousands of unique designs. Our ability to offer customization has enabled us to team with the NBA and now the NHL, which was a natural extension for our brand,” said Jodi Lipe, director of marketing for Cisco’s Consumer Products. “Whether it’s at the Stanley Cup Final or an afternoon snowball fight with friends, Flip video cameras are a fun and simple way to capture and share videos with friends and family.”

“Hockey fans are in a class of their own when it comes to diehard loyalty,” said Dave McCarthy, NHL Vice President Integrated Marketing. “Owning a Flip video camera representing their favorite team is a great way for fans to show support and more importantly have fun sharing their passion with fellow hockey fans and friends around the world.”

To help promote the new NHL designs, Flip is hosting a contest called the Flip Video Fan Face-off that will give away one grand prize trip for two to the 2011 NHL All-Star Game in Raleigh, North Carolina, January 30, as well as daily prizes of NHL-custom designed team Flips every day in December.  Hockey fans can face-off for these cool prizes starting on December 9, 2010 at www.facebook.com/flipvideo.

Flip Video is the only video camera line to feature official designs from the NHL and all 30 NHL teams so fans can show their affinity for their favorite NHL team while shooting and sharing  video with others at games, parties or events. Flip video cameras make it easy to share video via email, Facebook™, YouTube™, Twitter™ and even on a TV.

Cisco is also equipping the team of 20 NHL.com reporters with their own NHL logo Flip video camera to use as they travel to NHL games around the U.S. and Canada. With their official NHL Flips, the on-the-scene reporters will be able to greatly enhance their coverage by capturing video footage to post to the NHL.com web site.

Availability

All NHL team designs are available at www.theflip.com/NHL starting today at $149.

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. This year celebrates 25 years of technology innovation, operational excellence and corporate social responsibility. Cisco’s vision for the consumer is to enable people to live a connected life that is more personal, more social, and more visual. Further information about Cisco and its full line of consumer products including Linksys, Valet and Flip Video can be found at www.theflip.com, http://home.cisco.com and www.cisco.com/consumer.

Follow us:

•     Become a Flip Video Facebook fan:  www.facebook.com/flipvideo

•     Become a Flip Video MySpace fan:  www.myspace.com/flipvideo

•     Check our videos on YouTube:  www.youtube.com/theflip

•     Follow us on Twitter:  @flipvideobrand

•     Cisco Consumer Blogs:  http://blogs.cisco.com/consumer

About NHL

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America.  Today, the NHL consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other major professional sport. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, ESPN America, ASN and NHL Network™) and radio (NHL Radio™, Sirius XM Satellite Radio and XM Canada).  Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer™ and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com





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