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MegaTech Biz: Nintendo Gets DLC (In-Game Purchases) Later this Year

The mobile gaming industry has put a big scare into Nintendo. Since even before this year’s E3, the big “N” has been spreading FUD (Fear-Uncertainty-Doubt) about mobile gaming experiences. They have publicly frowned upon Free-to-Play games as “throw-away” content, stating that it de-values mobile gaming experiences. Actually, what they meant was that it was creating a somewhat justified impression that pricing on THEIR mobile gaming experiences are a bit on the steep side.

Unlike Sony or Microsoft who must subsidize their hardware costs with software sales and licensing fees, Nintendo makes money on their hardware (see picture above). Perhaps this is also why they don’t necessarily feel the pressure to keep their software pipeline full. The 3DS came out swinging for the fences but barely got a base hit due to a distinct lack of launch content (how’s that for irony?). However, Nintendo certainly knows how to make money. And in this case, “If you can’t beat them,” as the old saying goes, “… then join them.” And join them they will.

Nintendo has recently announced that 3DS titles coming out later this year will get paid DLC (downloadable content) – which sounds suspiciously like in-game purchases. Satoru Iwata, President of Nintendo Japan, stated during an investor Q&A that, “3DS and Wii U developers will have the option to sell digital items in-game.” Iwata further suggests that this option would be for third-party developers and that Nintendo has no interest in the Free-to-Play games.

I say they’re a day late and a dollar short. Keep watching what happens in both Apple’s iTunes Appstore and the Android Market and then prepare for the next round of FUD from Nintendo next E3.


Source: joystiq

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