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Is Apple's iPhone Losing Its Lustre?

Reuters presented an interesting article the other day implying that iPhone is losing its lustre in larger Asian cities. This drop in popularity is attributed to a couple of factors, one being the iPhone has become a victim of its own success, and second, Samsung products coming out of Korea are becoming increasingly popular.

A few years ago in major Asian centers like Singapore, Hong Kong, and Seoul, it was considered hip and trendy to be sporting the latest Apple phone and gadget. As the popularity of the iPhone and iPad grew, so did ownership desire and before long it was no longer something the cool kids were doing; it was something everyone was doing. Marketing manager Narisara Konglua from Bangkok, Thailand says they’ve simply lost their cool.

“iPhones are like Louis Vuitton handbags. It’s become so commonplace to see people with iPads and iPhones, so you lose your cool edge having one.”

Is Apple's iPhone Losing Its Lustre?

The growing popularity of K-Pop and Korean dramas in Asia is largely being driven by Samsung, sponsoring talent and increasing brand awareness. With many Asian countries following South Korea, whatever is popular in Korea will be popular locally. With the Samsung GS3 and the Galaxy Note II being relentlessly featured in TV shows, dramas and advertising, it’s easy to see why Samsung and Android have become the new cool.

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