Yesterday I wrote a post that claimed that AMC Theatres hate movies. Sensationalist? Yep. A flat-out lie? I plead the fifth. I was angry, though, because the largest theater chain in the world was considering allowing texting (and other smartphone use) inside the cinema in an attempt to lure in millennials. A lot of us were angry, and AMC noticed.

To the credit of AMC Entertainment CEO Adam Aron, he and his associates listened to the angry rants impassioned pleas of film-lovers everywhere and have decided to table the whole phone thing for now, stating clearly: “there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theatres. Not today, not tomorrow and not in the foreseeable future.”

While he doesn’t seem to be a fan of the Oxford comma, he doesn’t seem to like angry mobs either. Citing the “almost instantaneous” feedback, Eron and AMC Theatres are going to pursue other means of improving the theatrical experience.

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