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Half of BlackBerry Z10 Buyers in Canada Aren't BlackBerry Users
We’ve already heard that the BlackBerry Z10 launch was the most successful BlackBerry launch in Canada ever recorded, but the assumption was that most of the people buying the Z10 were already BlackBerry loyalists. As it turns out, that may not be completely true.

While surely many of Z10 owners owned BlackBerry devices in the past, it seems that half of the BlackBerry Z10 sales in Canada were to people who were coming from a different platform. These were people who were previously using an iPhone, Android or maybe a Windows Phone device, but they decided to make the quantum leap over to BlackBerry 10. What’s more, a “major Canadian retailer” is saying that the Z10 is outselling the Galaxy S III and the iPhone 5 in its stores. That’s pretty impressive. Our very own Dylan Duarte says that BB10 won’t lure him away from Android, but he does recognize it could become a “serious contender” once more.

A similar but smaller trend is being observed over in the United Kingdom. About a third of the Z10 sales in the UK are to people who were previously not BlackBerry smartphone people. What this means is that BlackBerry isn’t only getting some success in retaining its existing user base, but it could be growing that base by snatching up users from the Android and iOS camps. While I certainly don’t think BlackBerry is going to be a top two OS any time soon, it might be a worthy challenger as a solid number three. Maybe Nokia and Microsoft should be (even more) concerned.

Via BGR

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